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According to the 2015 Survey of long term care insurance, published by Broker World magazine, here are some facts and  figures I found interesting:

Issue age: More than 77% of LTC insurance is purchased by people between 50-69.  The average issue age is 56.3.

Benefit period: fully 35% of applicants purchase a 3 year benefit, with 44% purchasing either a 4 (14.2%), 5 (12.6%) or 6 (17.5%) year benefit.

Claims: 37% of claims are paid for nursing home care, 25% for assisted living, and 38% for home care or adult day programs.


Marilee has been helping businesses and individuals accomplish their goals for over 18 years. She helps businesses identify their “sweet spot” — strategically crafting what they offer to best succeed in the marketplace….and then communicating to the right people through smart branding and messaging.